Simultaneously, businesses benefited from the visual-centered approach as brands saw an opportunity to spread their value better through images. Instead of focusing on text communication like other social media platforms, Pinterest offered to communicate through the visuals, promoting itself as a platform for seeking inspiration and creativity. Pinterest’s roots go back to the rise of social media and visual marketing, but its breakthrough was facilitated not only by lucky timing. Looking back, we can distinguish several main reasons for Pinterest’s success: Originality of idea At the time of 2019, Pinterest’s income exceeded $1 billion, with 322 million monthly active users. In the following years, Pinterest showed impressive growth, winning Best New Startup (2011), Best SocialMedia App, and People’s Voice Awards (2012). Pinterest was launched in 2010 and attracted the first 5 thousand users by a personal mailing of founder Ben Silbermann with an offer to register.

It can consist of both files from your device or the Internet, with the possibility to share on Facebook, Twitter, and WhatsApp. This is facilitated by a powerful search engine and functionality that allows users to “pin” visual ideas to digital boards and create collections of them. The resource concept lies in searching for sources of inspiration for any area and activity, be it design, wedding, or fishing. Pinterest is one of the most popular social networks that allows users to browse and share various images and small videos. What is Pinterest and why is it successful? If you want to make an app like Pinterest, read our article, where we’ve comprehensively analyzed Pinterest, the reasons for its success, a set of key features necessary for its creation, as well as answered the question of how to make a website like Pinterest and how much it may cost depending on the vendor’s region. As Pinterest is gaining more popularity, businesses are seeing more value in promoting their goods or services on such platforms. So it’s not surprising that social media websites like Pinterest stand out from those focusing on text communication.

Experiments have shown that we perceive visual information much better than a textual one.

Pinterest app